Social Media Proposal · Donut Delight CT

30 years of love.
907 followers
to show for it.

Donut Delight is Fairfield County's most beloved local brand — and almost invisible online. Here's what that looks like, and what we can do about it.

See the packages
907Current IG followers
34KRise Doughnuts (1 location)
7Donut Delight locations
0TikTok presence

Where things stand

The digital gap

The product already has a loyal following. The online presence just isn't reflecting that yet.

Right now
Instagram posts (total)10
Instagram followers907
Accounts following0
TikTokNone
Content strategyNone
What consistent content looks like
Posts per month6–16 depending on package
Reels per month1–4
Stories posted weeklyYes
TikTok presenceAvailable (see packages)
Content strategy5 defined pillars

Content strategy

5 pillars. One cohesive voice.

Every post serves a purpose. No random uploads — each piece of content is intentional.

Product hero

Close-up, crave-worthy shots of the donuts and drinks that made you famous.

Local nostalgia

30 years in Stamford is a story. We tell it through real moments and memories.

Reels & video

Behind the counter, drive-thru moments, morning rush. Organic reach engines.

Community

Feature your regulars. Turn loyal customers into brand ambassadors.

Engagement

Polls, questions, save-bait. Content that starts conversations.

Competitive landscape

The local reality

One competitor built 37x the following with a single location. Consistent content is the difference.

BrandFollowersLocationsStatus
Rise Doughnuts34,0001Active & growing
So Fresh Doughnut Co.2,7121Active rival
Donut Delight9077Room to grow

Packages

Pick your starting point.

All packages include professional content creation, captions, and hashtag strategy. No long-term contracts to start.

Starter

Content Essentials

$500 per month
  • 6 static posts per month
  • 1 Reel per month
  • 7 Stories posted online
  • Captions & hashtag sets
  • Instagram only

Growth

Content + TikTok

$950 per month
  • Everything in Starter
  • TikTok account setup
  • 30-day content calendar
  • 4 Reels per month
  • Cross-posting: Instagram & TikTok

Full Service

Premium

$1,450 per month
  • Everything in Growth
  • Event coverage & promotion
  • Special design graphics
  • Special effects video content
  • Influencer outreach
  • Community engagement management
📣

Paid Ads & Promotions

Interested in running paid campaigns on Meta or TikTok? Ad strategy and management is available as a separate service. Let's discuss what makes sense for your locations and budget.

Let's put Donut Delight on the map — online.

No long commitments. Just consistent, quality content that represents the brand you've built over 30 years.

Get in touch

hi@withlinda.co · withlinda.co